Client
Nutricia
The BRIEF
Create a launch campaign for the UK's first vegan, ready-to-drink oral nutritional supplement (ONS). Fortisip PlantBased was developed to meet the needs, and growing demand, of vegan patients with disease-related malnutrition.
Insight
Like the very ingredients that were used to make Fortisip PlantBased, interest in plant-based diets had grown.
The solution
Using the Fortisip PlantBased bottle as the hero of our campaign, we created a natural, leafy environment to showcase the plant-based content and emphasise the growth of the Fortisip range. Our CGI video gave the campaign a powerful lift and attracted a lot of attention.
The campaign was hugely popular and was adapted and rolled out across various markets globally.
