The latest jargon to appear in almost all clinical trials communications is “patient-centric” – but what does it actually mean and how do we achieve it?
How do you appeal to people who are too tired to care?
Write your own future at Life
The medical role of rollercoasters, cannibalism, stamp collecting and spit & polish were all celebrated in the 2018 Ig Nobel Awards
It's time to lift the lid on the toilet, and put poo front of mind
When you give a presentation, is your audience focusing on you, your slides, or their smartphones?
GDPR is an opportunity for marketers to rekindle flagging relationships... and for consumers to give unsolicited contacts the big E.
The NHS may be lying in the gutter, but its eyes on the stars
When we think there's a rat in our kitchen...problems can ensue.
People respond to storytelling, especially when you keep it real
As well as a haircut, barbers can shave millimetres off men's blood pressure
Using paper currency to track infections sounds like a clever idea. But we think the smart money is on your phone.
Will 2018 be the year of taking risks?
How do you build a relationship that lasts?
Help us start a snowball that will help to save children's lives
Social media is in crisis. So is now the right time for the pharma industry to join the conversation?