Fake news is bad for your health
Ill informed patients make poor health decisions
Secrets of pharma advertising
If the goal of branding is to be different, why do so many pharma brand ads look the same?
Patients as Partners: The Future of Clinical Trial Design?
The latest jargon to appear in almost all clinical trials communications is “patient-centric” – but what does it actually mean and how do we achieve it?
Snowflake advertising in a burnt-out world
How do you appeal to people who are too tired to care?
We're hiring writers
Write your own future at Life
Why eating people is wrong (and other medical discoveries)
The medical role of rollercoasters, cannibalism, stamp collecting and spit & polish were all celebrated in the 2018 Ig Nobel Awards
Lifting the taboo on poo
It's time to lift the lid on the toilet, and put poo front of mind
Who is attending this meeting?
When you give a presentation, is your audience focusing on you, your slides, or their smartphones?
Four little words: A lover's guide to GDPR
GDPR is an opportunity for marketers to rekindle flagging relationships... and for consumers to give unsolicited contacts the big E.
IT in the NHS: Space age ambitions, stone age tools
The NHS may be lying in the gutter, but its eyes on the stars
There’s a rat in my kitchen. What am I going to do?
When we think there's a rat in our kitchen...problems can ensue.
Telling Tales in Pharma Advertising
People respond to storytelling, especially when you keep it real
Barber shops provide a short cut to BP reduction
As well as a haircut, barbers can shave millimetres off men's blood pressure
To track disease, follow the money
Using paper currency to track infections sounds like a clever idea. But we think the smart money is on your phone.
Heroes Wanted for high risk ad venture
Will 2018 be the year of taking risks?
Family values
How do you build a relationship that lasts?
