Client
Nutricia
The BRIEF
Develop a creative concept to promote the overall Fortisip range as well as the individual brands in isolation. The concept would be used across multiple communications channels and media.
The goal was to reassure dietitians that the Fortisip range offers everything they need to effectively manage malnutrition in their patients, while encouraging the use of branded products.
Insight
The nourishing benefits of Fortisip can fortify patients and open the door to the life they want to get back to.
The solution
By using the iconic Fortisip bottle as a window into patients’ lives, we provided a snapshot of the benefits dietitians can offer. Working with a talented illustrator, we created several heartwarming scenes, connecting dietitians to the impact they can have on their patients.
The creative was rolled out across digital ads, emails, mailings, sales materials, pull-up banners, exhibition stands, and the branded website.
The campaign was hugely popular with the brand team and customers.
