The Nutrison range is designed to give tube-fed hospital patients extra protein and extra energy to support their recovery and improve outcomes in the case of illnesses, surgery, infections or burns.
Nutrison was already well established in intensive care and high-dependency units (ICU and HDU), however often protein needs post ICU/HDU were not met, with patients receiving inadequate nutritional support or being switched to more standard tube feeds.
In our ad campaign, we wanted to capture the moment in which the patient, now making a good recovery, was able to think of a time where they can get back home into the community and enjoy the small pleasures that they have missed during a long hospital stay.