Aggressive, relapsing disease may signal the end of the line for cancer patients. For some, the only hope is palliative care.
In such a life-threatening condition, the emotion of the situation is implicit. So in the Pixuvri campaign we set out the place of this treatment in the decision making process in a clear, objective manner - and let the evidence speak for itself.
The campaign, targeted at healthcare professionals, illustrates that even when people have run out of conventional therapeutic options, they have not run out of hope.