How can you use emotion to drive sales?
Dualtis® is an omega-3 supplement that improves survival after a heart attack. We were tasked with developing a regional campaign to drive consumers to purchase Dualtis® in pharmacies. Research has found that it‘s usually the spouse, and not the patient themselves, that initiatives the purchasing decision.
With this insight in mind, we applied our creative skills to develop an emotive TV ad that would resonate with the patient and their spouse. We also created a complementary below-the-line campaign.
Where personal health is concerned, emotion is more powerful than reason. The Dualtis® campaign achieved a 50% sales increase in the pilot region compared with other areas.