To promote CoaguChek – a meter that warfarin patients can use to monitor their own INR levels – we found Roy, a real-life patient who is an enthusiastic advocate of the CoaguChek system. We let Roy tell his own story, supported by animated 3D objects and dynamic text which he interacted with to create an informative and engaging video.
The success of that patient-centred approach led to a regional Direct-to-Consumer campaign aimed at Glasgow, an area with high warfarin usage. We created a TV commercial, surgery posters and leaflets for patients and HCPs, all inviting warfarin patients to test themselves. The results have been highly encouraging, proving that patient power works.