Brand development / Core campaign development / Advertising / Print / Exhibitions / Medical education / Patient education / Disease awareness / DTC campaigns / Web / Digital details

As the first sublingual preparation of fentanyl, Abstral was a landmark for ProStrakan and a milestone in the treatment of breakthrough cancer pain.

Life played a major part in the success of the brand, from pre-launch planning to market leadership. The core campaign we developed is now used throughout Europe.