What are words worth? A penny a line if you're a hack writer. $1m a line if you're an action hero.
Fingers are part of our everyday vocabulary and pretty central to my job as a writer but can a man’s finger length really predict how polite or promiscuous he will be or even reveal his penis size?
International collaboration gives you the best of both worlds
When money's too tight to mention, it's time to put our thinking caps on
Prototyping and experiential design have been used to sell ideas for more than 3 centuries
The challenge of losing weight is huge, but so are the rewards. Who will step up to the plate?
Q1. A Referendum is: a) Democracy in action; b) A straw poll in a pub
Will disgusting design make smokers pack it in?
Is programmatic advertising a boon to mankind, or a cyberspace invader?
Red carpet carnage: why our celebs are dropping like flies
Is creativity in the eyes of the beholder?
What's the most important lesson in advertising?
The best health incentives are just out of reach
There's a disconnect between big brands and creativity in pharma
Everyone likes a good story. But you may have heard this one before.
Is the partnership between an agency and its client a marriage made in heaven? What a happens when the love is more one-sided?