Nuff Said

What are words worth? A penny a line if you're a hack writer. $1m a line if you're an action hero.

What’s in a finger?

Fingers are part of our everyday vocabulary and pretty central to my job as a writer but can a man’s finger length really predict how polite or promiscuous he will be or even reveal his penis size?

Pitch Invasion

International collaboration gives you the best of both worlds

Creativity as a surrogate for cash

When money's too tight to mention, it's time to put our thinking caps on

The world's largest sales aid?

Prototyping and experiential design have been used to sell ideas for more than 3 centuries

Obesity reaches a tipping point

The challenge of losing weight is huge, but so are the rewards. Who will step up to the plate?

Right answer, wrong question

Q1. A Referendum is: a) Democracy in action; b) A straw poll in a pub

The Colour of Revulsion

Will disgusting design make smokers pack it in?

No online ads please, we're British

Is programmatic advertising a boon to mankind, or a cyberspace invader?

Red Carpet Virus decimates British celebrities

Red carpet carnage: why our celebs are dropping like flies

A quack and bull story?

Is creativity in the eyes of the beholder?

Nobody knows anything

What's the most important lesson in advertising?

FOMO beats sticks and carrots

The best health incentives are just out of reach

Why don't big pharma brands win creative awards?

There's a disconnect between big brands and creativity in pharma

The old ones are the best

Everyone likes a good story. But you may have heard this one before.

A Strategic Proposal

Is the partnership between an agency and its client a marriage made in heaven? What a happens when the love is more one-sided?